A creative director for 30 years
In a big ad agency
In a big direct agency
In a big tech company
This is a guy who knows his onions*
Mercifully short CV here
Full, novel-length CV here
* For 3 jokes about onions, click here
Creative Matters isn’t just Patrick. (Okay, mostly it is.) There is also Dorte Collister, who runs the office. And Julie Charlton, who does the research and our marketing.
Also, as and when we put together more comprehensive training programmes, we call on a network of former marketing directors, chief strategy officers and planning directors.
CREATIVE PEOPLE LOOK AT THINGS
Patrick and Dorte Collister have published and edited Directory magazine and resource since 2009. directnewideas.com
Every quarter, Directory showcases 40+ case studies of innovative ideas in marketing communications. It means all the work Patrick uses in his training is bang up to date.
With Duncan Gray, former worldwide creative leader of Proximity, the team looks after The Caples Awards. A show run by creative people for creative people, we give respect and honours to work that actually sells stuff. caples.org
Can’t shut him up.
Patrick talks about direct mail, how print is adapting to a digital world, the digital revolution, the new rules of communication, the joy of data, blah-de-blah.
The 7 Is of Brand Building
Ideas that Sell
Great British copywriting
Directory seminar at Cannes Lions
In recent times, I’ve been a freelance creative director (won a Gold at Cannes for the agency), devised the strategy and the work for a Danish bank, led agency pitches, written TV ads, integrated campaigns, mailshots.
How to use innovation & creativity in the workplace
>Click to buy on Amazon
so why not train it to think big?
YOU’VE GOT A BRAIN
Creative people hate the word “training”.
“Either you can f****** do it or you can’t, mate.”
So, we offer courses and workshops in professional development.
(And, actually, the most gifted creative people never lose their thirst for learning.)
Creative training courses & workshops at a glance
Briefing and Appraising Ideas – ISBA, Waitrose, British Airways, Tesco, Newell Brands
Better Briefing – Newell Brands, Co-op Bank
Creative Judgement – Britvic, Dairy Crest, Bacardi
Generating Innovative Ideas – Lever Bros, Grundfos, LEGO, Cannes Lions
Brands and Branding for Beginners – Kimberly-Clark
The Creative Process – COI
Making Mail Work – Royal Mail, Anpost
Making Branded Content Work – Paddy Power
Creative training courses & workshops for agencies
The Business of Ideas – how to have ideas, from strategy to creative execution
The 7 Ideas – how to generate a campaign idea
Presentation Skills for Creative People – how to make sense of the idea
Selling Creative Ideas – learn to sell what your clients want to buy
How to create Branded Content – seven different ways to engage
Programmatic for Creatives – the right message to the right people at the right moment
Making the most of YouTube – both in and on the platform
Oh Sh**! I’m in charge! - What to do when you become a creative director.
Writing for Advertising
Creative training courses & workshops for clients and agencies together
A Love Letter to Mail
Is advertising important?
Is art advertising?
Why isn’t advertising funny any more?
Hero Hub Hygiene in Bristol