Hello, I’m Patrick Collister



Patrick Collister

A creative director for 30 years

In a big ad agency

In a big direct agency

In a big tech company
This is a guy who knows his onions*

Mercifully short CV here

Full, novel-length CV here

* For 3 jokes about onions, click here

Creative Matters isn’t just Patrick. (Okay, mostly it is.) There is also Dorte Collister, who runs the office. And Julie Charlton, who does the research and our marketing.

Also, as and when we put together more comprehensive training programmes, we call on a network of former marketing directors, chief strategy officers and planning directors.



Creative training courses & workshops at a glance

Briefing and Appraising Ideas – ISBA, Waitrose, British Airways, Tesco, Newell Brands

Better Briefing – Newell Brands, Co-op Bank

Creative Judgement – Britvic, Dairy Crest, Bacardi

Generating Innovative Ideas – Lever Bros, Grundfos, LEGO, Cannes Lions

Making Mail Work – Royal Mail, Anpost  

Creative training courses & workshops for agencies

The Business of Ideas – how to have ideas, from strategy to creative execution

The 7 Ideas – how to generate a campaign idea

Presentation Skills for Creative People – how to make sense of the idea

Selling Creative Ideas – learn to sell what your clients want to buy

How to create Branded Content – seven different ways to engage

Programmatic for Creatives – the right message to the right people at the right moment

Making the most of YouTube – both in and on the platform
Oh Sh**! I’m in charge! - What to do when you become a creative director.

Writing for Advertising

Creative training courses & workshops for clients and agencies together


so why not train it to think big?



Patrick and Dorte Collister have published and edited Directory magazine and resource since 2009. directnewideas.com

Every quarter, Directory showcases 40+ case studies of innovative ideas in marketing communications. It means all the work Patrick uses in his training is bang up to date.


The Caples
With Duncan Gray, former worldwide creative leader of Proximity, the team looks after The Caples Awards. A show run by creative people for creative people, we give respect and honours to work that actually sells stuff. caples.org


Public Speaking
Can’t shut him up.
Patrick talks about direct mail, how print is adapting to a digital world, the digital revolution, the new rules of communication, the joy of data, blah-de-blah.

The 7 Is of Brand Building

Brand Bubble

Ideas that Sell

Great British copywriting

Directory seminar at Cannes Lions


Creative consultancy
In recent times, I’ve been a freelance creative director (won a Gold at Cannes for the agency), devised the strategy and the work for a Danish bank, led agency pitches, written TV ads, integrated campaigns, mailshots. 


How to use innovation & creativity in the workplace

>Click to buy on Amazon




︎+44 (0)1622 541 515

Creative training courses and workshops
Tottington Barn,352 Rochester Road,
Aylesford, Kent ME20 7ED

Fitness classes for your brain.                
The brain is a muscle. Our creative training courses and workshops can help you generate, judge and share idea, pumping them up from good to great.
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