Hello, I’m Patrick Collister

WHAT DO YOU SEE?









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Patrick Collister


A creative director for 30 years

In a big ad agency

In a big direct agency

In a big tech company
This is a guy who knows his onions*

Mercifully short CV here

Full, novel-length CV here

* For 3 jokes about onions, click here


Creative Matters isn’t just Patrick. (Okay, mostly it is.) There is also Dorte Collister, who runs the office. And Julie Charlton, who does the research and our marketing.


Also, as and when we put together more comprehensive training programmes, we call on a network of former marketing directors, chief strategy officers and planning directors.



CREATIVE PEOPLE LOOK AT THINGS









WHAT ELSE?



Directory
Patrick and Dorte Collister have published and edited Directory magazine and resource since 2009. directnewideas.com

Every quarter, Directory showcases 40+ case studies of innovative ideas in marketing communications. It means all the work Patrick uses in his training is bang up to date.

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The Caples
With Duncan Gray, former worldwide creative leader of Proximity, the team looks after The Caples Awards. A show run by creative people for creative people, we give respect and honours to work that actually sells stuff. caples.org

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Public Speaking
Can’t shut him up.
Patrick talks about direct mail, how print is adapting to a digital world, the digital revolution, the new rules of communication, the joy of data, blah-de-blah.

The 7 Is of Brand Building




Brand Bubble




Ideas that Sell




Great British copywriting




Directory seminar at Cannes Lions

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Creative consultancy
In recent times, I’ve been a freelance creative director (won a Gold at Cannes for the agency), devised the strategy and the work for a Danish bank, led agency pitches, written TV ads, integrated campaigns, mailshots. 

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Author
How to use innovation & creativity in the workplace

>Click to buy on Amazon

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YOU’VE GOT A BRAIN

so why not train it to think big?



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TRAINING



Creative people hate the word “training”.

“Either you can f****** do it or you can’t, mate.”

So, we offer courses and workshops in professional development.

(And, actually, the most gifted creative people never lose their thirst for learning.)


Courses at a glance


Briefing and Appraising Ideas – ISBA, Waitrose, British Airways, Tesco, Newell Brands


Better Briefing – Newell Brands, Co-op Bank


Creative Judgement – Britvic, Dairy Crest, Bacardi


Generating Innovative Ideas – Lever Bros, Grundfos, LEGO, Cannes Lions

Making Mail Work – Royal Mail, Anpost  



For agencies



The Business of Ideas – how to have ideas, from strategy to creative execution


The 7 Ideas – how to generate a campaign idea


Presentation Skills for Creative People – how to make sense of the idea

Selling Creative Ideas – learn to sell what your clients want to buy

How to create Branded Content – seven different ways to engage

Programmatic for Creatives – the right message to the right people at the right moment

Making the most of YouTube – both in and on the platform

The Creative Jungle career planning for creative people

Managing Creative People – actually, it’s more about managing ideas
Oh Sh**! I’m in charge! - What to do when you become a creative director.



For agencies and clients together





CONTACT




︎patrick@creative-matters.com

︎+44 (0)1622 541 515

Tottington Barn,352 Rochester Road,
Aylesford, Kent ME20 7ED




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