WHAT ELSE?



Directory
Patrick and Dorte Collister have published and edited Directory magazine and resource since 2009. directnewideas.com

Every quarter, Directory showcases 40+ case studies of innovative ideas in marketing communications. It means all the work Patrick uses in his training is bang up to date.

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The Caples
With Duncan Gray, former worldwide creative leader of Proximity, the team looks after The Caples Awards. A show run by creative people for creative people, we give respect and honours to work that actually sells stuff. caples.org

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Public Speaking
Can’t shut him up.
Patrick talks about direct mail, how print is adapting to a digital world, the digital revolution, the new rules of communication, the joy of data, blah-de-blah.

The 7 Is of Brand Building




Brand Bubble




Ideas that Sell




Great British copywriting




Directory seminar at Cannes Lions

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Creative consultancy
In recent times, I’ve been a freelance creative director (won a Gold at Cannes for the agency), devised the strategy and the work for a Danish bank, led agency pitches, written TV ads, integrated campaigns, mailshots. 

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Author
How to use innovation & creativity in the workplace

>Click to buy on Amazon

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YOU’VE GOT A BRAIN

so why not train it to think big?



︎︎︎



CREATIVE TRAINING



Creative people hate the word “training”.

“Either you can f****** do it or you can’t, mate.”

So, we offer courses and workshops in professional development.

(And, actually, the most gifted creative people never lose their thirst for learning.)


Creative training courses & workshops at a glance


Briefing and Appraising Ideas – ISBA, Waitrose, British Airways, Tesco, Newell Brands


Better Briefing – Newell Brands, Co-op Bank


Creative Judgement – Britvic, Dairy Crest, Bacardi


Generating Innovative Ideas – Lever Bros, Grundfos, LEGO, Cannes Lions

Making Mail Work – Royal Mail, Anpost  



Creative training courses & workshops for agencies



The Business of Ideas – how to have ideas, from strategy to creative execution


The 7 Ideas – how to generate a campaign idea


Presentation Skills for Creative People – how to make sense of the idea

Selling Creative Ideas – learn to sell what your clients want to buy

How to create Branded Content – seven different ways to engage

Programmatic for Creatives – the right message to the right people at the right moment

Making the most of YouTube – both in and on the platform
Oh Sh**! I’m in charge! - What to do when you become a creative director.

Writing for Advertising



Creative training courses & workshops for clients and agencies together





CONTACT




︎patrick@creative-matters.com

︎+44 (0)1622 541 515

CREATIVE MATTERS
Creative training courses and workshops
Tottington Barn,352 Rochester Road,
Aylesford, Kent ME20 7ED





Fitness classes for your brain.                
The brain is a muscle. Our creative training courses and workshops can help you generate, judge and share idea, pumping them up from good to great.
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