https://creative-matters.com Creative Matters | Creative training workshops and courses Thu, 05 Apr 2018 18:48:43 +0000 https://creative-matters.com en https://creative-matters.com/menu Thu, 15 Mar 2018 23:08:44 +0000 Creative Matters | Creative training workshops and courses https://creative-matters.com/menu HOME WHO? CREATIVE TRAINING WHAT ELSE? NEWS CONTACT https://creative-matters.com/Home Fri, 23 Feb 2018 16:50:22 +0000 Creative Matters | Creative training workshops and courses https://creative-matters.com/Home Hello, I’m Patrick CollisterWHAT DO YOU SEE? ︎ A hat? ︎ A snake digesting an elephant? ︎︎︎ https://creative-matters.com/who-header-background-spacer Thu, 05 Apr 2018 18:34:12 +0000 Creative Matters | Creative training workshops and courses https://creative-matters.com/who-header-background-spacer https://creative-matters.com/Who Fri, 23 Feb 2018 16:50:23 +0000 Creative Matters | Creative training workshops and courses https://creative-matters.com/Who Patrick Collister A creative director for 30 years In a big ad agency In a big direct agency In a big tech company This is a guy who knows his onions* Mercifully short CV here Full, novel-length CV here * For 3 jokes about onions, click here Creative Matters isn’t just Patrick. (Okay, mostly it is.) There is also Dorte Collister, who runs the office.&nbsp;And Julie Charlton, who does the research and our marketing. Also, as and when we put together more comprehensive training programmes, we call on a network of former marketing directors, chief strategy officers and planning directors. https://creative-matters.com/see-things-differently Fri, 23 Feb 2018 16:50:24 +0000 Creative Matters | Creative training workshops and courses https://creative-matters.com/see-things-differently CREATIVE PEOPLE LOOK AT THINGS https://creative-matters.com/Creative-training Fri, 23 Feb 2018 16:50:25 +0000 Creative Matters | Creative training workshops and courses https://creative-matters.com/Creative-training CREATIVE TRAINING Creative training courses &amp; workshops at a glance <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Briefing and Appraising Ideas – ISBA, Waitrose, British Airways, Tesco, Newell Brands <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Better Briefing – Newell Brands, Co-op Bank <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Creative Judgement – Britvic, Dairy Crest, Bacardi <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Generating Innovative Ideas – Lever Bros, Grundfos, LEGO, Cannes Lions <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Brands and Branding for Beginners – Kimberly-Clark <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> The Creative Process – COI <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Making Mail Work&nbsp;– Royal Mail, Anpost &nbsp;<img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Making Branded Content Work – Paddy Power Creative training courses &amp; workshops&nbsp;for agencies <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> The Creative Suit – 8 tools for the thinking account manager to profit from <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> The Business of Ideas – how to have ideas, from strategy to creative execution <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> The 7 Ideas – how to generate a campaign idea <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Presentation Skills for Creative People – how to make sense of the idea <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Selling Creative Ideas – learn to sell what your clients want to buy <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> How to create Branded Content – seven different ways to engage <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> The New Rules of Communication – a new planning construct for a new media landscape <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Programmatic for Creatives – the right message to the right people at the right moment <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Making the most of YouTube – both in and on the platform <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> The Creative Jungle – career planning for creative people <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Managing Creative People – actually, it’s more about managing ideas <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Oh Sh**! I’m in charge! - What to do when you become a creative director. <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Writing for Advertising<img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Writing Direct Mail <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Writing for TV Creative training courses &amp; workshops&nbsp;for clients and agencies&nbsp;together <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Better Together - The 4 Points of Conflict in the Creative Process. <img width="263" height="310" width_o="263" height_o="310" data-src="https://freight.cargo.site/t/original/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" data-mid="13316958" border="0" data-scale="65" src="https://freight.cargo.site/w/263/i/b0025f7e04358bbe58fd40c21329cc191dc29f12f2977450cc40c0d67e0a880c/download-pdf-icon.png" /> Singing Off the Same Hymn-sheet https://creative-matters.com/big-brain Fri, 23 Feb 2018 16:50:25 +0000 Creative Matters | Creative training workshops and courses https://creative-matters.com/big-brain YOU’VE GOT A BRAIN so why not train it to think big? ︎︎︎ https://creative-matters.com/what-header-background-spacer Thu, 05 Apr 2018 18:38:35 +0000 Creative Matters | Creative training workshops and courses https://creative-matters.com/what-header-background-spacer https://creative-matters.com/What Fri, 23 Feb 2018 16:50:24 +0000 Creative Matters | Creative training workshops and courses https://creative-matters.com/What WHAT ELSE? Directory Patrick and Dorte Collister have published and edited Directory magazine and resource since 2009.&nbsp;directnewideas.com Every quarter, Directory showcases 40+ case studies of innovative ideas in marketing communications. It means all the work Patrick uses in his training is bang up to date. ____________________________________________ The Caples With Duncan Gray, former worldwide creative leader of Proximity, the team looks after The Caples Awards. A show run by creative people for creative people, we give respect and honours to work that actually sells stuff.&nbsp;caples.org ____________________________________________ Public Speaking Can’t shut him up. Patrick talks about direct mail, how print is adapting to a digital world, the digital revolution, the new rules of communication, the joy of data, blah-de-blah. The 7 Is of Brand Building Brand Bubble Ideas that Sell Great British copywriting Directory seminar at Cannes Lions ____________________________________________ Creative consultancy In recent times, I’ve been a freelance creative director (won a Gold at Cannes for the agency), devised the strategy and the work for a Danish bank, led agency pitches, written TV ads, integrated campaigns, mailshots.&nbsp; ____________________________________________ Author How to use innovation &amp; creativity in the workplace &gt;Click to buy on Amazon ____________________________________________ https://creative-matters.com/news-header-background-spacer Thu, 05 Apr 2018 18:48:43 +0000 Creative Matters | Creative training workshops and courses https://creative-matters.com/news-header-background-spacer