TRAINING



Creative people hate the word “training”.

“Either you can f****** do it or you can’t, mate.”

So, we offer courses and workshops in professional development.

(And, actually, the most gifted creative people never lose their thirst for learning.)


Courses at a glance


Briefing and Appraising Ideas – ISBA, Waitrose, British Airways, Tesco, Newell Brands


Better Briefing – Newell Brands, Co-op Bank


Creative Judgement – Britvic, Dairy Crest, Bacardi


Generating Innovative Ideas – Lever Bros, Grundfos, LEGO, Cannes Lions

Making Mail Work – Royal Mail, Anpost  



For agencies



The Business of Ideas – how to have ideas, from strategy to creative execution


The 7 Ideas – how to generate a campaign idea


Presentation Skills for Creative People – how to make sense of the idea

Selling Creative Ideas – learn to sell what your clients want to buy

How to create Branded Content – seven different ways to engage

Programmatic for Creatives – the right message to the right people at the right moment

Making the most of YouTube – both in and on the platform
Oh Sh**! I’m in charge! - What to do when you become a creative director.

Writing for Advertising



For agencies and clients together




© 2018 Creative Matters.All rights reserved  |   info@creative-matters.com